Xeuji is a brand created by a village born farmer's son - Krishnanga Borgohain from Nahar Pukhuri village, Borhat, Cheraideu district of Upper Assam with a vision to connect the tea farmers’ product directly to the consumers of the world. With great passion for tea, he takes great pride in sourcing the finest tea leaves from the interior small scale tea growers who have been cultivating tea in these fertile villages of Upper Assam for generations in the region.

Xeuji believes in uplifting the small scale tea farmers and encourage them for promoting organic farming.